Goals and strategies are like a champagne fountain cascading from one tier to the next. The bottle being the top most goal. Your strategies (the champagne) pours from one goal to the next (the bottle and glasses). You take and replace glasses across the tiers of the fountain. You empty one bottle before opening another. There is a finite capacity of how many bottles you can pour from and be effective. Similarly you let a glass fill before taking it and you empty it before filling it again. In some cases when a glass is empty you may set it aside, and replace the spot with a new glass.

While not the perfect metaphor, it invokes a sense of something grandiose, connected, and beautiful when done right. There’s an interconnectedness between all the “goal > strategy > objective > outcome” chains when looked at through an enterprise lens. The goal of one chain may be the objective of a higher chain. The strategies being the connective material.